India is one market where buying property is truly a complicated affair and there are no proper procedures in place likewise. Property is naturally the largest single investment made by any individual and there is not much logic driving the same in most cases since society, individual perceptions and other aspects usually spur such transactions. Buyers of realty have historically been affected by issues like a gap in services, improper data and the absence of distribution in an organized manner.
Having faced these issues at a personal level, founders of SquareYards, Kanika Gupta Shori and Tanuj Shori, decided on establishing the company back in the year 2013. They initially commenced their journey in Hong Kong with just 3 employees. However, the magnitude of the market opportunity soon made itself known to the founders. SquareYards today is one of India’s biggest entities in the proptech category with a team of more than 2,400 employees and a solid presence across 10 countries and 30 cities. Its USPs include the biggest capabilities for generating leads (under construction segment) and also a novel integrated business model along with more than 1 million visitors every month. It has already achieved annualized revenues of a whopping $1 million along with 12,000 transactions and overall transactional value to the tune of $750 million.
The platform at SquareYards was developed for ensuring coverage for the entire journey undertaken by the customer right from searching and decision making to proper research, the final transaction and after-sales support. SquareYards has been consistently thriving on industry and sectoral challenges as per Tanuj Shori, since, according to him, the whole value chain in the sector has to be corrected including the operations of real estate developers, customer perceptions regarding realty transactions, the entire procedure of distribution and also attracting skilled talents to the sector for building long-term and fulfilling careers.
Square Yards has already developed its team of 15 Co-Founders who have played instrumental roles in growing the brand and has invested majorly in technology and attracting the best talent. The goal currently is capturing a market share of 15% in the residential sales category and the company is also building its business globally which is also a hugely profitable division for it. It is also coming up with enterprise based solutions for all ecosystem stakeholders including borrowers, lenders, real estate developers, brokerages and agents.
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.