The CEO and Co- Founder of Square Yards, Tanuj Shori, was very sure that he would never become an entrepreneur because he had never found anything calling to him enough to give him sleepless nights. Today, as one of the youngest and most promising of entrepreneurs he feel that unless a venture is profitable for the founder, it could never be deemed profitable for the investor. For him, the execution, and not the idea, is the key. He and his wife, Kanika Gupta Shori, the co- founder of Square Yards realized that the Indian real estate was a 120 billion dollars worth of unorganized market. Every time they tried investing in real estate to take care of their personal finances, they found the system broken and realized that this was a place where the largest developer had 1% market share only. There were no large distributors, there were thousands of small brokers, no proper regulator and there was no data transparency either. It was a chaos that badly needed order which would only bring relief to the prospective homebuyers in India.
Tanuj Shori felt that the property buying process in India is one of the most challenging experiences, and one of the most complicated ones, when in fact, it should be one of the most pleasant experiences for the family. It is one of the biggest investments in a person’s life but is largely driven by societal norms and has no technique or science to it. The husband- wife duo decided to go ahead with it, and in less than three months they had accumulated a team of 100 people. They sold all their personal belongings, quit their respective jobs and went all in and Tanuj Shori went to his ex- clients from his banking days to raise capital. He convinced them to trust him with their personal capital and investors, who had seen him in the past, believed in him. Square Yards managed to raise 12 million USD and there has been no looking back.
Soon they had a team they could be proud of, who were willing to work as hard as them and treated Square Yards like their own venture. Of course, the company has seen its share of pitfalls, as it happens with all start ups but it has never deterred them from their goals. There have been leakages in sales process and there have been those who have not seen real estate as a profitable career. However, they had stayed true their ultimate goal, which has been client satisfaction, and it has always kept the company going even through its most difficult times. They finally managed to make the real estate look like an industry which had adequate data, and which also offered help and support to buyers by providing them with relevant information. They have managed to close the gaps in the industry that plagued home buyers and data tracking in real estate has only started after them.
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.