Published date | 17 September, 2022

Open Doors Launched as an Innovative, Co-Branded Ecosystem by Axis Bank and Square Yards

Square Yards and Axis Bank have partnered for the launch of a unique platform called Open Doors which will be a co-branded solution for homebuyers. There will be end-to-end assistance and help with the home buying process. Customers can access inventory of builders exclusively while getting faster loan processing, minimal documentation, customized home loan amounts, flexible loan tenures, home buying support and guidance, and also legal and technical solutions.

Square Yards and Axis Bank have partnered for the launch of a unique platform called Open Doors which will be a co-branded solution for homebuyers. There will be end-to-end assistance and help with the home buying process. Customers can access inventory of builders exclusively while getting faster loan processing, minimal documentation, customized home loan amounts, flexible loan tenures, home buying support and guidance, and also legal and technical solutions. They can also choose home interior services, property management and rentals, and home furnishing services as well. Everything will be on one platform and at their fingertips as part of this innovative collaboration. 

The Founder and CEO at Square Yards, Tanuj Shori, feels that this collaboration will ensure that consumers get all their housing needs met on one platform, while lauding Axis Bank for being a pioneer in offering cost-effective yet well-rounded financial solutions for its customers in a digital world. He also added that the bank’s huge geographical presence and diversified product portfolio would be leveraged for enhancing experiences of all homebuyers. 

Sumit Bali, the Group Executive and Head- Retail Lending and Payments, Axis Bank, feels that with Open Doors, consumers can swiftly submit home loan applications, link up with vendors for home interiors, or even browse thoroughly through available properties, while also getting help at any stage of the process. He also feels that this collaboration with Square Yards will eliminate several challenges that homebuyers face. The inventory on the platform will have joint offers by Axis Bank and Square Yards for home purchases, home loans, property management, interiors, rentals, and other property related services. It will lower home ownership costs while ensuring easier access to home loans for customers. 

tanuj shori Indian real estate Home buying

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Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.