Published date | 23 October, 2019

Real estate bets big on festive season, but will its fortunes revive?

Traditionally, the festive season or Q4 of any calendar year in India has been the highest revenue generator in almost every industry. Real estate is no exception! This period has always been an active time-frame for property sales, as many buyers consider Navratri and Diwali as auspicious occasions to buy a piece of property. Tanuj Shori, Founder & CEO of Square Yards, and other real-estate business owners give their inputs in an article published by Financial Express:

Tanuj Shori, Founder & CEO of Square Yards, and other real-estate business owners give their inputs in an article published by Financial Express.

“Through the years, for instance, the release of employees’ annual bonuses has always happened in this quarter, spiking up disposable income and unleashing significantly higher spending power, riding on the back of the festive sentiments. Real estate, automobiles, consumer goods et al have always looked forward to this time period each year, to make their annual sales volumes look respectable,” says Tanuj Shori.

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Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.