Published date | 03 December, 2019

Real estate brokers adapt to digital-friendly buyers

"In today's competitive real estate markets, consumers are moving faster than ever, and agents, as a result are embracing new technologies for deep research, better comparative market analysis and accurate demand and supply match-making," Tanuj Shori, Founder & CEO, Square Yards – in a real estate article published on Khaleej Times.

The advent of real estate portals marked major digital disruption in the real estate space, ushering in Virtual and Augmented Reality and garnering a lion’s share of property sales. Technological advances have naturally increased the pressure on industry brokers who are now adapting to digital-friendly customers. Real estate agents are having to adapt to changing roles since buyers now expect engagement in real-time via several channels. Technology is also enabling easier organization of clients, faster visits and better communication for brokers, thereby facilitating swifter closures for property deals. 

Tanuj Shori, the Founder & CEO, Square Yards, has stated that technological disruptions will continue influencing the methods of selling, buying and finding real estate, right from breaking barriers to asymmetry of information and reducing the whole sales cycle to even enhancing home buying experiences. 

Shori also feels that customers are much faster in the current real estate market and agents have to adapt to new technologies for improved market analysis, research and matching demand and supply. Square Yards has already launched its mobile app for brokers called Square Connect. This offers brokers top-notch research, social, closing and listing tools, and the app has already garnered more than 100,000 downloads with a monthly active user base of 30,000 people within a few months. 

A broker will be able to cater to more clients in a more efficient manner through technology with better insights and analysis. Through applications like Square Connect, brokers have access to the latest tech-tools that empower them in terms of knowledge, sales and customer-friendliness alike. 

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Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.