Remember iconic advertising campaigns that have stayed with you over the years? There has always been a single slogan, moment or even dialogue which has remained omnipresent over the years. This is something that stronger brands do, i.e. create ways to leverage a personal connect with the audience. From 2 minutes Maggi to Fevicol ka Jod to the cricket-field campaigns by Dairy Milk and Amul caricatures, these iconic stories have remained equally popular over the years.
This personal connect with customers and building a story that remains omnipresent was emphasized upon by Tanuj Shori, founder and chief executive officer at Square Yards. The company, India leading platform for real estate aggregation and transactions, has officially unveiled a special contest called Meri Wali Home Story. Shori, while talking about the above campaigns which have influenced him from his childhood, stated that Square Yards wishes to be synonymous with this innovative campaign in the same vein.
The contest will debut with the personal homemaking journey of Soha Ali Khan and her beau Kunal Khemu. Homeowners are being invited to share their homemaking journeys through small videos, images and text. These journeys will greatly inspire millions of potential home buyers/seekers in the country, who are visiting the Square Yards platform and networks. Meri Wali Home Story seeks to build on the premise that every home has a fascinating and special tale behind its creation.
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.