In a lockdown battered economy when things went for an upside-down trip, Square Yards Co-founder and CEO Tanuj Shori in a story on Money Matters with Shradha Sharma, Founder and Chief Editor of YourStory.com, revealed how the forced shift to digital within a day amid the lockdown helped Square Yards outshine in April by successfully selling 1100 homes.
‘’The real learning was that don’t always put yourself in consumers’ shoes because when COVID-19 Broke out and a week before lockdown, I believed that during this time when people are cutting down on costs, why would they invest in real estate? We were positively surprised that there are several consumers in the market with capital who are looking at the crisis as an opportunity to invest and build their portfolio, “says Tanuj Shori.
Tanuj Shori explained how the company successfully managed to build a profitable business amid Lockdown when there was a perception that the real estate sector might slow down due to the economic uncertainties. Square Yards has been igorously working over the years to make a Digital Shift, however the Lockdown due to COVID pushed the stakeholders to go digital.
Understanding the need of the hour, the company launched a Digital Real Estate Platform that automizes the complete value chain of a real estate transaction starting right from presales with online virtual tours and 3D walkthroughs. This smart digital platform is integrated with multiple payment gateways and post-sales module for submission of online applications with digital signatures enabled the home buyers to buy property online and avail lockdown offers by leading developers.
Tanuj explains that the strategy behind growth for Square Yards has been the execution of business. The company has 22 co-founders on-board who have been successfully driving the business growth for the company. He further added, Square Yards, is aiming for a 20X growth in business by 2025 and has further plans to expand its operations in South East Asia.
More Details:
Tanuj Shori: https://www.youtube.com/watch?v=UG19JzknkuQ
Your Story: https://www.youtube.com/watch?v=o0PH0FpiWHI
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.